Running a virtual event is a lot of work. It also produces a ton of content featuring leading lights in your industry. But for most events, that content rarely sees the light of day again. Does that effort to exposure rate seem right? No, it doesn’t to us either.

On episode 5 of Unmuted, Kareem Mostafa, co-founder at tribetactics and author of the book Original Series, lifts the lid on how you can make your virtual event content work harder for you.