Getting the right speaker on your event can make or break it. Book one that is popular with your target audience and you’ll see the registrations roll in. But how are you finding your speakers? Are you unearthing the hidden gems that will make your event stand-out from the (increasingly busy) crowd?

Catch Rand Fishkin, cofounder and CEO of audience research startup SparkToro, on episode 3 of Unmuted as he reveals how you can get a jump on rival events and delight your audience with influential speakers.