Online events have changed the event industry. Have you changed with it?

On Unmuted, we talk to some of the smartest minds in events, marketing and content as they share their experiences and advice on how you can create game-changing online events.

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1: How To Create Content That Captivates

Melanie Deziel


Tune in to watch content powerhouse Melanie Deziel, Director of Content at Foundation Marketing as she shares her best tips on how to create better content for your online events.

What you’ll learn:

  • How to create content that captures your audience’s attention and drives leads
  • How to choose the right topic for your event and improve your value proposition
  • Things that actually work to keep your audience engaged during your online event
  • New ways you can improve your follow-up content to see better results

27 April 4pm (UK)



2. Planning An Online Event Series 101

Joe Glover


Watch the positively lovely Joe Glover, founder of The Marketing Meetup as he gives away all his secrets on how to run a successful online event series.

What you’ll learn:

  • Proven tactics to drive more signs-ups (and advice for those just starting out)
  • Key criteria you can use when selecting speakers
  • Ways to measure the success of your online events
  • How to choose the best day and time for your events

4 May 4pm (UK)



3: How To Find The Speakers Your Audience Will Love

Rand Fishkin


Marketing hero Rand Fishkin, co-founder of SparkToro reveals his top tips on finding, choosing and approaching the best speakers for your online events.

What you’ll learn:

  • The mistakes so many people make when choosing speakers for events - and how you can avoid them
  • How just one thing can increase your audience reach and sell more tickets 
  • How to use SparkToro to find the best speakers for your audience, with an exclusive walk-through tutorial from Rand
  • The best advice you’ll hear on how to do effective speaker outreach

11 May 4pm (UK)



4. Organising Virtual vs In-Person Conferences

Areej AbuAli


Join the mega talented Areej AbuAli, proud founder of the Women in Tech SEO community as she explores the differences between running physical versus. online events.

What you’ll learn:

  • Key promotional tactics you can replicate to drive registrations
  • How to keep engagement up during your online events
  • Effective ways to decrease your number of no shows at online events
  • Two important things event organisers still aren’t doing enough of that can help increase your audience reach

20 May 4pm (UK)



5: How To Make Your Virtual Event Content Last Longer

Kareem Mostafa


Content repurposing guru, Kareem Mostafa, co-founder at tribetactics lifts the lid on how you can make your virtual event content work harder for you.

What you’ll learn:

  • The best content formats you can pull from your online events to gain traction
  • Easy tips to get the ball rolling with your content distribution journey
  • How to align your content with the channel you’re distributing on
  • How to create content that stands out on social media

1 June 4pm (UK)



6: Generate More Leads From Your Online Events

Dean Seddon


Watch as selling machine Dean Seddon, Founder of Maverrik presents invaluable insight on everything you need to create an online event that generates leads.

What you’ll learn:

  • Why choosing the topic can make or break your event - and how to choose the right one
  • Ways you can pinpoint hot leads during your events and what to do with them
  • How to stop your audience from losing interest and keep engagement high
  • Proven event follow up tips you can copy to drive further leads

8 June 4pm (UK)



7: Be A Better Virtual Speaker

Oli Gardner


Listen to our podcast episode with the ridiculously engaging Oli Gardner, founder of Be the Keynote as he shares all the practical tips and advice to become a better presenter.

What you’ll learn:

  • Presentation and technical advice from one of the best out there
  • Tips and tricks to keep the audience’s attention firmly on you
  • What event organisers can do help and support speakers
  • How you can design your presentation to achieve your desired outcome

15 June 4pm (UK)



8: Quick-fire Question Round

Aren’t there just some things you’d love to know from the best in the biz? We asked all our hosts the exact same questions about their experiences with online events; the good AND the bad.  Watch now for some truly honest answers (and funny reactions!)

What you’ll learn:

  • The biggest mistakes they’ve all made when running online events 
  • What they think could be better about online events
  • Key advice for anyone running their first online event
  • The best people to follow in the events world

22 June 4pm (UK)



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