Online events have changed the event industry. Have you changed with it?
On Unmuted, we talk to some of the smartest minds in events, marketing and content as they share their experiences and advice on how you can create game-changing online events.
Register for instant access to exclusive interviews, presentations, bonus episodes and more.
Episodes
1: How To Create Content That Captivates
Melanie Deziel
Tune in to watch content powerhouse Melanie Deziel, Director of Content at Foundation Marketing as she shares her best tips on how to create better content for your online events.
What you’ll learn:
- How to create content that captures your audience’s attention and drives leads
- How to choose the right topic for your event and improve your value proposition
- Things that actually work to keep your audience engaged during your online event
- New ways you can improve your follow-up content to see better results
27 April 4pm (UK)
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2. Planning An Online Event Series 101
Joe Glover
Watch the positively lovely Joe Glover, founder of The Marketing Meetup as he gives away all his secrets on how to run a successful online event series.
What you’ll learn:
- Proven tactics to drive more signs-ups (and advice for those just starting out)
- Key criteria you can use when selecting speakers
- Ways to measure the success of your online events
- How to choose the best day and time for your events
4 May 4pm (UK)
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3: How To Find The Speakers Your Audience Will Love
Rand Fishkin
Marketing hero Rand Fishkin, co-founder of SparkToro reveals his top tips on finding, choosing and approaching the best speakers for your online events.
What you’ll learn:
- The mistakes so many people make when choosing speakers for events - and how you can avoid them
- How just one thing can increase your audience reach and sell more tickets
- How to use SparkToro to find the best speakers for your audience, with an exclusive walk-through tutorial from Rand
- The best advice you’ll hear on how to do effective speaker outreach
11 May 4pm (UK)
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4. Organising Virtual vs In-Person Conferences
Areej AbuAli
Join the mega talented Areej AbuAli, proud founder of the Women in Tech SEO community as she explores the differences between running physical versus. online events.
What you’ll learn:
- Key promotional tactics you can replicate to drive registrations
- How to keep engagement up during your online events
- Effective ways to decrease your number of no shows at online events
- Two important things event organisers still aren’t doing enough of that can help increase your audience reach
20 May 4pm (UK)
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5: How To Make Your Virtual Event Content Last Longer
Kareem Mostafa
Content repurposing guru, Kareem Mostafa, co-founder at tribetactics lifts the lid on how you can make your virtual event content work harder for you.
What you’ll learn:
- The best content formats you can pull from your online events to gain traction
- Easy tips to get the ball rolling with your content distribution journey
- How to align your content with the channel you’re distributing on
- How to create content that stands out on social media
1 June 4pm (UK)
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6: Generate More Leads From Your Online Events
Dean Seddon
Watch as selling machine Dean Seddon, Founder of Maverrik presents invaluable insight on everything you need to create an online event that generates leads.
What you’ll learn:
- Why choosing the topic can make or break your event - and how to choose the right one
- Ways you can pinpoint hot leads during your events and what to do with them
- How to stop your audience from losing interest and keep engagement high
- Proven event follow up tips you can copy to drive further leads
8 June 4pm (UK)
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7: Be A Better Virtual Speaker
Oli Gardner
Listen to our podcast episode with the ridiculously engaging Oli Gardner, founder of Be the Keynote as he shares all the practical tips and advice to become a better presenter.
What you’ll learn:
- Presentation and technical advice from one of the best out there
- Tips and tricks to keep the audience’s attention firmly on you
- What event organisers can do help and support speakers
- How you can design your presentation to achieve your desired outcome
15 June 4pm (UK)
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8: Quick-fire Question Round
Aren’t there just some things you’d love to know from the best in the biz? We asked all our hosts the exact same questions about their experiences with online events; the good AND the bad. Watch now for some truly honest answers (and funny reactions!)
What you’ll learn:
- The biggest mistakes they’ve all made when running online events
- What they think could be better about online events
- Key advice for anyone running their first online event
- The best people to follow in the events world
22 June 4pm (UK)
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Watch All Episodes
1: How To Create Content That Captivates
Melanie Deziel
Streaming Live 27 April 4pm (UK)
Capturing, and keeping, the attention of your online attendees is tricky. They literally have the rest of the world at their fingertips the moment their attention wanders.
Join Melanie Deziel, Director of Content at Foundation Marketing and bestselling author of The Content Fuel Framework: How to Generate Unlimited Story Ideas, for episode 1 of Unmuted and discover how to create content for your online events that will not only capture attention, but also drive registrations and leads.
27 April 4pm (UK)
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2. Planning An Online Event Series 101
Joe Glover
Streaming Live 4 May 4pm (UK)
Getting everything sorted for a one-off event is tough going. But organising a weekly series of online events is something else. Joe Glover, founder of The Marketing Meetup has been doing just that since in-person events were locked down in 2020.
48 (yes, you read that right) installments later and Joe is live on Unmuted to answer your questions on how to run a successful online event series.
4 May 4pm (UK)
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3: How To Find The Speakers Your Audience Will Love
Rand Fishkin
Streaming 11 May 4pm (UK)
Getting the right speaker on your event can make or break it. Book one that is popular with your target audience and you’ll see the registrations roll in. But how are you finding your speakers? Are you unearthing the hidden gems that will make your event stand-out from the (increasingly busy) crowd?
Catch Rand Fishkin, cofounder and CEO of audience research startup SparkToro, on episode 3 of Unmuted as he reveals how you can get a jump on rival events and delight your audience with influential speakers.
11 May 4pm (UK)
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4. Organising Virtual vs In-Person Conferences
Areej AbuAli
Streaming Live 20 May 4pm (UK)
We all know that conferences have had to pivot online in the past year. But have you changed the way you are planning and organising your event?
Areej AbuAli, proud founder of the Women in Tech SEO community, has navigated the changes of going from monthly meetups and full-day in-person conferences to fortnightly virtual workshops and a virtual WTSFest.
Watch Areej on episode 4 of Unmuted as she explores what’s changed behind the screens.
20 May 4pm (UK)
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5: How To Make Your Virtual Event Content Last Longer
Kareem Mostafa
Streaming Live 1 June 4pm (UK)
Running a virtual event is a lot of work. It also produces a ton of content featuring leading lights in your industry. But for most events, that content rarely sees the light of day again. Does that effort to exposure rate seem right? No, it doesn’t to us either.
On episode 5 of Unmuted, Kareem Mostafa, co-founder at tribetactics and author of the book Original Series, lifts the lid on how you can make your virtual event content work harder for you.
1 June 4pm (UK)
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6: Generate More Leads From Your Online Events
Dean Seddon
Streaming Live 8 June 4pm (UK)
You’ve worked hard to create a really engaging online event, but has the same thought been put into how you’re going to generate leads from it? Unfortunately, many people still struggle to see quality sales from their online events.
Dean Seddon, Founder of Maverrik, is here to change that. Watch episode 6 of Unmuted as Dean pulls the plug on everything you need to make an online event that works for your business.
8 June 4pm (UK)
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